singapore pools is Singapore’s state-owned lottery and gaming organization, collecting close to S$9bn annually from millions of customers as an estimated operating cost, significantly lower than most private organisations. This money is then allocated towards funding arts, charity, community development projects as well as sports and education – the majority – 70% – being returned directly back to winners while 22% goes back into government tax coffers as revenue and another 5% goes through Tote Board grants to promote health, arts, community development etc. Only 3% is used for operational costs; significantly less than other private organizations!
Singapore Pools is dedicated to being a world-class responsible gaming operator, seeking to reduce gambling addiction and harmful effects through responsible gaming practices. As such, they have obtained Level 4 certification for World Lottery Association’s Responsible Gambling Framework; additionally working closely with National Crime Prevention Council’s anti-illegal gambling programs and initiatives in their messaging.
Recently, the company has expanded their portfolio by adding TOTO and 4D betting options, giving people more ways to bet responsibly while increasing their chances of success. They also improved retail experience through the launch of an eBetslip app which enables cash customers to track betting expenses. Finally, digitalising services is also underway with plans to provide one integrated platform for all online services and seamless experiences for those preferring mobile applications.
Although the company has accomplished much, it still faces numerous hurdles. These include new technologies requiring constant adaptation as well as dealing with the COVID-19 crisis’s massive spike in data demand which necessitated a comprehensive revamp of digital infrastructure.
To address these challenges, Singapore Pools has made substantial investments in IT infrastructure and staff training, adopting agile and lean methodologies as well as investing heavily in its digital capabilities. Under Yeo Teck Guan’s direction as Head of IT, an extensive transformation effort is currently underway that is shifting Singapore Pools away from its legacy nature and towards an agile digitally empowered business.
As part of their effort, the company invested in an innovative project known as PoolzConnect; an IP-based telephone betting system which enables customers to place bets from mobile phones and receive winning prizes directly into their bank accounts. Its success can be credited to strong leadership support and involvement as well as an excellent project team with clear specifications of what needed to be accomplished.
Singapore Pools Mobile App for iOS and Android is easily downloadable and installable, however users must first be sure their device allows downloads from unknown sources. Users can easily gain access by scanning QR codes which link directly to its download page.